Saturday, December 10, 2005

Autoglass fails to delight customer


After the "Chav steals gymbag" incident, I have been waiting for the glass for my car to come into Autoglass who have been telling me since Thursday that the glass has been ordered and will be available tomorrow. I'ts now Saturday and once again the glass is not there. The challeneges that any supply company faces are one of stock & supplier management and despite massive investment in electronic stock ordering systems, the IT investment is only as good as the service it provides to it's customers which in this case is GARBAGE! Their website says "24/7 mobile vehicle glass repair and replacement service" a core service value. Which they have failed to achieve. As the marketplace is already heavily competitive what helps a company stand out is it's core values and making sure they deliver on them. Exceed the expectation and you have customers telling their friends. Meet the expectation and you have satisfied your raison d'etre. F*ck it up big style. Customers walk and not only tell their freinds to stay away but they tell the whole world through the medium known as the internet. (Case in point) So Autoglass may have a paid for listing on Google but I would recommend that you DON'T use them unless you want to wait and choose any of the following companies : RAC Auto Windscreens - UK, Windscreen Replacement or Nationwide Autoglazing. A brand is only as good as the service it supplies and companies spend millions trying to attract customers through spontaneous awareness and intergrated online campaigns. The branch I used are Regent Rd, Salford and quite clearly.... these guys have problems!

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